How To Use Chat GPT To Accelerate Your Social Media Content Planning & Creation
In the spirit of this newsletter, this image was generated by AI via Picsart.
We've all been there…
Those days when we're stuck rewriting captions over and over, feeling like our creativity tank is running on fumes and the ideas just won't flow.
Amidst all the buzz surrounding Chat GPT's scary impressive capabilities, I've been experimenting with the tool myself.
From simple caption rewrites to higher-level planning tasks, I've compiled a list of prompts that can:
help beginners kickstart their social media content strategy
aid experienced pros in re-evaluating/optimizing their existing strategy with a fresh perspective from Chat GPT's outputs
📝 Here's the order of tasks I'd recommend doing starting from the top with "define your customer personas":
Copy + paste the prompts below into Chat GPT and start generating!
🏁 FYI — If this is your first time using AI, keep in mind that this will require experimentation by either tweaking your prompt and/or your initial content input to achieve your desired results.
📝 PROMPT #1
Define your customer personas.
For [your product/service], develop a list of [X quantity] individuals who would most likely [desired action like purchase, subscribe, join, etc.]. Create a customer persona description for each individual and include a comprehensive list of fears, challenges, obstacles, goals, motivations, and relevant demographic information."
📝 PROMPT #2
Generate content ideas for each phase of the customer journey.
“Generate [X quantity] social media post ideas for each phase of the customer journey. These content ideas need to be about [your product/service] for [customer persona description].”
📝 PROMPT #3
Write a video transcript for an Instagram Reel.
“Write a video transcript for an Instagram Reel that's ___ seconds long and has an engaging hook at the beginning of the video and a call to action based on this information: _______"
📝 PROMPT #4
Rewrite your social media captions.
“Rewrite this caption: [insert your current draft]."
Prompt add-on ideas:
1. "...in a _____ tone" (e.g., casual, serious, somber, cheeky, professional)
2. "...with a call to action to [subscribe / read / learn more / buy]
3. "...with [X characters or less; more than ___ characters but less than ___ characters]"
📝 PROMPT #5
Ideate engaging video hooks to increase engagement.
"Generate [X quantity] video hooks for this post that would help increase [insert social media platform] engagement: [insert your current draft]."
If you found this valuable and successfully incorporated it into your social media planning, share your results by posting about it and tagging us at @robeandsignet. We'd love to showcase your AI wins and spread the inspiration!
Until next time… 🤙
Erin Fredregill
Founder, Robe + Signet, Social Media Consultant & Educator
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