Leveraging Instagram's Five Links In Bio Feature

In case you haven't noticed yet, your account should now have the ability to add up to FIVE links in your Instagram bio (finally, amiright?) 🎉

But SHOULD you add five links?

If yes, what links should you add?

In what order?

And what if your content strategy relies on a third party tool to share a different link for each post? 🤨

Considering that Instagram’s bio interface:

• only shows your first link

• hides the rest behind “…and __ others” text

You’ll want to:

1. only add your top priority links

2. list them by order of importance

Here's 👇 how it looks like on our Instagram.

💬 We added descriptive text with an emoji for each link for visual context to facilitate quick text scanning for the user.

• 🔔 Remember: your descriptive text comes with a character limit so you'll want to be as concise as possible, especially if you use CTAs (call(s) to action). You can also take creative liberties by shortening certain words that would still be understandable like we did above with "mthly."

• 💡 Advanced Tip: add UTM parameters to your Instagram links to track your landing page traffic from Instagram. Here's an in-depth tutorial on how to set up UTM tracking and how to find UTM data in GA4.​

🗣️ "What if I rely heavily on a third party tool (like Linkin.bio) to hyperlink each post to a corresponding landing page?

Then it might be best to stick with what you're already doing and list this landing page as your first link so that it's convenient for your visitors to find. You could also add other high priority sites like your 1️⃣ newsletter signup page and 2️⃣ website to your list of links to encourage more organic traffic.

If you found this helpful, pass it along to someone you think could use our tips. And if you have any follow-up questions, just shoot us a DM on Instagram or hit us up with a reply to this email 📩

— Erin Fredregill 🤙
​Social Media Consultant, Robe + Signet

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Social Media News 🤳

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TIKTOK

• MAY 15 — In an effort to build organic business discovery, TikTok is now incentivizing users to add a location to their posts.​

• MAY 16 — TikTok launched a $6 million fund to compensate TikTok Effect Creators who've developed the most popular and widely shared effects and filters on the platform.​

• MAY 17 — Time to step aside, Proxima Nova, because there's a new font in town. Meet TIkTok Sans: the platform's newest custom font.

META

(Facebook & Instagram)

• APR 18 — You can now finally add MORE than 1️⃣ link to your Instagram bio with their latest feature rollout (up to 5️⃣ links actually) and will no longer have to rely on 3rd party tools like LinkTree.​

• MAY 1 — Instagram has added more UGC options for brands to use in advertising beyond just posts with a Paid Partnership label.​

• MAY 16 — This has to be one of our favorite new Instagram features: the ability to comment GIFs on Instagram posts.​

• MAY 19 — Get ready for Meta's Twitter competitor app to launch sometime next month, which will be a more chat-based feed to reflect users' activity primarily in Instagram DMs.

TWITTER

• APR 20 — The "good ol' days" of legacy blue checkmarks intended only to validate accounts of public figures have officially been replaced by paid marks.​

• MAY 17 — In the past year, a significant percentage of U.S. Twitter users have taken a hiatus from the platform, and 25% of them have also shared that they're unlikely to come back in the next year.​

• MAY 18 — Twitter has increased their video length upload capacity from 1 hour to 2 hours for Twitter Blue subscribers.

LINKEDIN

• APR 19 — LinkedIn has made values-based job searching easier with a new Commitments feature and values-based filter.​

• MAY 14 — As part of the app's push toward developing Creators, LinkedIn has rolled out its new topic and post prompts to incentivize content creation in addition to its recent rollout of its new Analytics and tools dashboard.

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