Marketing That Bridges URL 🤝 IRL

We build 360° strategy and specialize in meeting your audience where they already are: social media.

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What We Do

AUDIENCE-CENTERED. STRATEGY-DRIVEN. CULTURE-LED.

We approach marketing from a macro level: business goals, brand messaging, audience clarity.
Then we zoom in on what we do best: social-first execution.

Strategy

  • We help define your brand’s voice, purpose, vision, and visual identity, creating a roadmap that aligns with your goals, resonates with your audience and positions you for long-term growth and relevance.

  • We create the foundation of your social media marketing efforts by ↴

    • conducting a comprehensive audit of your current presence

    • defining your goals, KPIs and target audience

    • mapping the competitive landscape

    • crafting a detailed content strategy with an actionable implementation plan

  • Looking for expert guidance on your next campaign, rebranding, or social media strategy?

    We offer flexible one-on-one consultations with no minimum commitment — just clear, actionable insights when you need them.

Social Media

  • We assess your current social media performance, identify areas for improvement, and provide data-driven recommendations to optimize your strategy.

    Our audits ensure your social efforts are aligned, effective, and ready to drive better results.

  • 📂 Platforms — Instagram, TikTok, LinkedIn, Pinterest, Facebook

    📂 Our packages come with:

    • Content Curation and/or Creation

    • Community Engagement and Growth

    • Social Customer Care

    • Monthly, Quarterly and/or Yearly Reporting

    • Integration of Paid Social Strategy/Management

  • 📂 Platforms: TikTok, Facebook, Instagram

    📂 Services

    • Account Management

    • Team Training

    • Consulting

    📂 Capabilities

    • Ad creation/development

    • Audience targeting creation

    • Campaign setup and ongoing testing/optimization

    • Weekly, monthly, and/or quarterly reporting

Content

  • Raw footage into social-optimized vertical video for Reels, TikToks, YouTube Shorts, and paid social creative

  • From long-form YouTube videos to short-form vertical cuts, we edit for retention, pacing, and platform-native feel.

    • Formats: 16:9 (YouTube), 9:16 (Reels, TikTok, Shorts)

    • Types: Product Demos, Vlogs, Tutorials, Voiceovers, etc.

No fluff. Real results. 🧾

Mara Lecocq
Mara Lecocq @maralecocq · 2h

Head of Brand & Creative · Glassdoor x Fishbowl

"Wanted to sing my praises with an amazing Social Media Manager / Digital Marketing Consultant that I've worked with since last year, Erin Fredregill, who helped set the foundation of Fishbowl's social media presence (10 accounts!) with content strategy, creation and analytics. She's incredibly diligent and reliable, and such a great person to work with. Has in-house and agency experience for a variety of industries."

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Vincent Nola
Vincent Nola @vincentnola · 1d

Founder/CEO · 221B Business Consulting

Erin was a tremendous help for my company as we re-designed our website and adjusted our marketing strategy. With her insight we were able to understand how the two processes go hand-in-hand, and came up with a comprehensive revision to our services and marketing materials. She went above and beyond in delivering her services, and the new website looks great too!

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Thomas Semow
Thomas Semow @thomassemow · 3d

Marketing Manager · Living Vehicle

Erin is an outstanding professional with a wealth of knowledge in her field. As the Marketing Manager of Living Vehicle, I hired Erin to help our company develop a Social Media strategy and build a brand community across multiple platforms. In just under six months, her organized and consistent effort combined with her contribution of creative ideas resulted in substantial growth with a quantifiable increase in sales and brand awareness. As an individual, she's a pleasure to work with and has a positive mindset when it comes to taking on challenges. I would highly recommend her to any business looking to define their marketing strategy or to expand the reach of their already established brand.

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Danielle Friedman
Danielle Friedman @daniellefriedman · 5d

Author & Journalist

You have given me an AMAZING start and clarified my goals and my brand in so many ways. I truly can't thank you enough for how much you've helped me and elevated my online presence. I really hope we have the opportunity to work together more down the road!

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Joseph Kim
Joseph Kim @josephkim · 5d

Owner · Mister Joseph Tennis

Erin is a true professional with keen insights and a sharp mind for marketing. I recently started working with Erin, and could not be more thrilled with the results. Erin is thorough and insightful in her approach, and was able to create an effective and sensible marketing plan in a short period of time. She explained to me specific strategies that were right for my business, and even highlighted areas within my industry where my business could grow. Every time I meet with her, I feel motivated to work even harder because of how tangible all of my business goals are now. To top it all off, Erin is a great communicator and speaks with clarity and thoughtfulness. All-in-all, I could not recommend Erin enough. She's done incredible things thus far for my business and I look forward to continued success in the future.

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Miranda Kelton
Miranda Kelton @mirandakelton · 5d

Owner/Photographer · Miranda Kelton Photography

Erin was so much fun to work with! She really helped me with creating a content plan for my business & with organizing the structure of my website & social media. If you need someone to brainstorm with you & help you make sense of the overwhelming world of Social Media Marketing, look no further! Can't wait to work with her more in the future!

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A woman in a green suit sitting on a black leather couch in a room with green walls, a wooden table in front of her, and a framed painting hanging on the wall behind her.

Meet the Founder

I’m Erin, Digital Marketing Consultant and Educator.

As a third generation entrepreneur and second generation Korean American, I'm passionate about equipping entrepreneurial POC with the confidence, guidance and resources they need to realize their greatest potential.

With 10+ years of marketing experience entailing both agency and in-house roles, my expertise lies in marketing strategy, content creation and social media marketing implementation. In 2017, I took the leap to start my digital marketing agency, and since then, I’ve been blessed to work with clients both locally and nationally to build and grow their brands online.

STEP BEHIND THE SCREEN →

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